Farmer's Creed
To partner with small, neighboring ranchers to produce exceptional, farm-fresh beef that continues a legacy of excellence from the ranch to the plate. To connect people with the source of their beef and share the experience of stewardship, innovation, and health.
Blackjack Legacy is built upon the values of excellence, innovation, community, and health. Bypassing the commercial processors and connecting directly with our community enables us to live our values, support others, reinvest in our communities, and of course, produce farm-fresh beef that is incredibly nutritious AND flavorful!
We started with an agricultural heritage of hard work and service to others that has been passed from generation to generation and dates back to before the Oklahoma Land Run. Most of us never planned to sell beef direct to the public, we just wanted to raise quality cattle, teach our kids to value the land, learn how to work with their hands and their brains, and support their community.
Like many Oklahoma ranchers, when Covid hit and Oklahoma shelves were empty of beef, we saw a need, an opportunity to help our community.
Overnight, we went from ranchers to wearing the hats of website designers, marketing managers, delivery drivers, route planners, billing clerks, the list could go on! We were scrounging for butcher dates and taking whatever we could get to make sure our communities got beef on the table. We did it!
Everything didn't always go perfectly but we were always striving for excellence, to improve!
Amazing friends, families, and customers became Blackjack family and helped us know our beef in a whole new way, from inception to plate - an experience that 99% of ranchers never have. We are grateful for the experience!
Our team started with a quality ranch program but wanted to keep getting better, we kept looking for ways to improve! We reviewed genetics, nutritional programs, marbling, grading, environmental efficiency, ranch management practices, and processing methods to establish our legacy of excellence from inception to plate.
Like an old-fashioned barn-raising, the Blackjack Legacy program didn’t happen overnight and couldn’t be done by just one family. None of our ranches is large enough to support our community partners by itself - it is truly a picture of teamwork to make the dream work.
Blackjack Legacy unites small, local hard-working, high-performance ranchers under a Quality Standard of Excellence and partners with our community programs to market and distribute. Blackjack Legacy cuts out the big corporate retailers, reinvests in our community and makes exclusive, specialty beef available direct to the public!
Blackjack Legacy symbolizes people helping people to meet needs and chase dreams. We are making a difference together!
Our ranchers and farmers are a group of smart, genuine, hard-working, and selfless people that would help a stranger as easily as a neighbor. We don’t know how we got so blessed to call them our neighbors, family and friends, but we sure are glad it happened.
Our team isn't just ranchers, it includes local processors, schools, community groups, and you too! We need everyone to make the Blackjack Legacy dream work!
There isn't enough room to recognize all of the ranchers, processors, community groups, and customers that contribute to the Blackjack Legacy Mission. While we proudly recognize and value each of their contributions, there are a few families that are working tirelessly behind the scenes to coordinate our community partnerships and get farm-fresh beef to you.
Jeff and Katrina Avers are the founders of Blackjack Legacy, and a family of seven. Some call a big family chaos but they call it a party every day. Their greatest blessings are Landon, Hayden, Aubrey, Emily, and Jovey. Jeff is a University of Oklahoma graduate with advanced degrees in administration and leadership. He is an innovator in
Jeff and Katrina Avers are the founders of Blackjack Legacy, and a family of seven. Some call a big family chaos but they call it a party every day. Their greatest blessings are Landon, Hayden, Aubrey, Emily, and Jovey. Jeff is a University of Oklahoma graduate with advanced degrees in administration and leadership. He is an innovator in all things business. He is always thinking about the possibility of a “better way.” He was born a city boy but has jumped into agriculture with both feet. He is affectionately called the “Tennis Shoe Cowboy” as he regularly works cattle in a pair of old tennis shoes. He is an humble leader that is willing to do what needs to be done to get the job done right. Katrina has advanced degrees in business development and innovation from Southwestern Oklahoma State University and the University of Oklahoma. She has raised cattle since she was a baby, her baby announcement was a genetic tracker document for cattle - science is in her DNA. Her happy place after a long day of work is outside, in the fields or in the garden. Katrina loves building community, helping others, agriculture and science. One of her life motto’s and one that she shares inspirationally with others is to be a person that sees what needs to be done and do it. They are doing that with Blackjack Legacy. Together, the Avers family are committed to pursuing excellence in service and beef and you may find them working in any part of Blackjack Beef. The Avers family are quality beef producers, scientists, and developers for Blackjack Legacy.
Richard and Lisa Myers are a power couple and big thinkers on how to improve the agricultural industry. They are the proud parents of Rhett and Reed Myers. Richard comes from a strong agricultural background and grew up working cattle the cowboy way. He graduated from Texas Christian University with a degree in agribusiness and is a profe
Richard and Lisa Myers are a power couple and big thinkers on how to improve the agricultural industry. They are the proud parents of Rhett and Reed Myers. Richard comes from a strong agricultural background and grew up working cattle the cowboy way. He graduated from Texas Christian University with a degree in agribusiness and is a professional horse trainer and cattle buyer. Lisa will tell you when they first met she asked Richard what he did for a living and he said he was a cowboy. He may have understated his capabilities but that is part of his charm. He knows cattle and he knows business. He has a passion for integrating technology and tracking data to improve beef production. Lisa is a self-professed city girl, a speech pathologist and a business savvy leader. She is ready for any adventure. When we first pitched uniting local ranchers under a quality standard to them, Lisa was the first to say, “Let’s do it! We are in!” God had already prepared the infrastructure. The Myers recently built a commercial health and wellness assessment facility for cattle. They built it with the expectation that God would provide. Richard Myers is our Chief of Operations and a leader in Blackjack Legacy. It is a family affair, and we are proud to recognize them as a quality beef producer, cattle health specialists, and buyers for Blackjack Legacy.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.
We strive for excellence in every package of beef that leaves our ranch. Help us grow and let us know how we are doing! We are offering a free gift for feedback on our site, our products, or something you would like to see!